As a sales manager, training your team will significantly improve your chances of reaching your sales performance goals. A well-trained team will deliver more sales. But how do you achieve this? Let’s look at four ways to train your team.

1. Use real-life scenarios

Your salesforce will face different situations during sales. They may meet awkward people who are tough to handle and you can help them be familiar with these problematic situations. Practical activities, such as using real-life demonstrations or simulating conditions (https://blog.commlabindia.com/elearning-design/simulation-for-sales-training-advantages), help improve the problem-solving ability of your salesforce. By testing them in these real-world situations, you get the necessary feedback to help your team improve their sales skills and feel more confident.

2. Create a continuous improvement culture

You should never forget that training your staff is a continual process. To meet your sales performance goals, you must use a system where you continuously review the performance of your salesforce on the ground. This action will expose any knowledge gap. Trends always emerge in the market, and you don’t want to be left behind. To help your team learn to adapt, you must also regularly refine your sales training methods. 

3. Identify individual needs

You should evaluate your staff’s training needs to identify problem areas. To do this, you can conduct individual performance reviews, personal interviews, or surveys. The information you get will help you know their weak points. This practice will make your training specific. You will prioritise on the relevant areas that add value to the overall performance of an individual. A personalised approach ensures you help an employee overcome a particular weakness during sales.

4. Use incentives

Your salesforce needs to be motivated to apply the training. You could set up a system that recognises those who succeed in applying the knowledge. It could be a commission-based system that appreciates their efforts. This action will push them to learn the concepts faster and earn their reward (https://www.commissionly.io/our-top-3-tips-to-break-your-sales-team-out-of-a-slump/).

Training will give your salesforce the mental edge they need to push your sales performance goals to a whole new level. So keep at it!

No matter the industry, the sales team is one of the hardest working teams within any business. Ask any salesperson what motivates them, and the answer will typically be “money”. Nobody gets into a sales role to achieve a basic salary and commission plays a huge role in ‘the win’.

Sales roles are demanding, and at times can be demotivating. Frequent rejection, the frustration of being passed from pillar to post as you navigate companies to find your buyer, having a customer on the hook and losing them at the 11^thhour. It isn’t hard to understand how many sales reps can find themselves in a slump. Here are just a few tips on how you can improve the general morale of your sales team, and as a result, see a spike in employee performance. 

1. Training

Employee training is important, especially for salespeople. Regardless of their previous background in sales, if an employee does not intimately know what they are selling they are handicapped in the process. Invest in your employees, and ensure they are as knowledgeable as they can be about the products or services being offered and the differentiating factors of the company behind them. 

2. Bonus/commission

A bonus and commission are often the key motivators for people within a sales role, as these are often a big contribution toward the monthly pay an employee will receive. Investing in a sales commission software will take the difficulty out of commission, it will automatically show each individual employee what commission they are earning, as well as show the efforts of the team as a whole. Having a system with real-time updates shows employees exactly where they are at any given time and where their peers are, which is ideal for target setting. 

3. Friendly competition

Within a sales environment, a competitive atmosphere is essential to bring out the best in your sales team. By encouraging friendly competition, whether it be with work targets or a sports sweepstakes, this will encourage the right atmosphere needed to drive up those sales numbers. By being able to track their performance and their commission targets, employees will be able to reflect more easily on what is and isn’t working for them within sales.

4. A happy workplace

Finally, making sure your employees are happy within the workplace and feel as though they are valued and appreciated will do wonders for morale, improve retention levels as well as performance.

Sales is a varied beast, and every industry, company and even individual has a perspective on how to do it best, but you need consistency from your team.

Thorough onboarding, regular training and a good operational base are the best way to implement your brand standard, so here are some tips on how you can create that atmosphere for your workplace:

1. Have a clear, consistent sales commission scheme which is implemented across the board

Perhaps your commission scheme has different levels to reflect experience or commitment to the company, but it is vital that this should be open and transparent throughout the team.

Without a standard process or structure, resentment, gossip and vindictive behaviour can thrive as people think they are being shortchanged or undervalued. This toxic environment, in turn, leads to high staff turnover and therefore a big loss in potential sales.

2. Create sales goals which are regularly reviewed

Obviously, sales goals are paramount to any business development team, but there is more to it than that. If people feel that they have moving targets which are personal to them, they feel valued and are more motivated to keep on progressing up the ladder. Having a good sales performance management tool in place will save you a wealth of time when structuring this kind of workplace.

3. Keep training sessions short

When training spans hours or even days, concentration dwindles and the capacity of the brain for retaining information is compromised. Many of the most innovative companies around the world instead run short daily or weekly huddles in which a new subject is explored. This serves not only as personal development for your team but is also a great stimulator first thing in the morning when your team might need the cobwebs brushing away.

4. Use the buddy system

By buddying coworkers, they not only have a person to bounce ideas or problems off, perfect for conserving your energy, but they also form more meaningful connections at work. These friendships will keep your staff more satisfied with their job and therefore less likely to leave. A great way to keep your turnover down and retain solid employees!