Creating more time to close deals

Having the right mindset is essential for all salespeople. If the sales commission software you use is complicated and time demanding, it will distract staff from their real goal. Yes, their goal from a personal point of view is to make money. But how is that done? By closing deals.

The advantages of CRM driven sales commission software

Keeping tabs on existing clients and having information readily to hand on prospective clients and your communications with them is vital. So, having a sales commission software package that is based on Customer Relationship Management rather than Comma Separated Values (CSV – typically spreadsheets) is a bonus.

One significant advantage of CRM sales compensation software is that it makes it possible to incorporate product catalogues. Most businesses have multiple product lines. Each product lines carries varying commission rates based on price and sales volume. 

The use of product catalogues is twofold. Firstly, it makes it easier to target your sales force toward specific products. You can put the spotlight on the product margins and revenues that you wish to promote. Secondly, it makes it easier for individual team members to track their progress in terms of sales commissions earned. Because of this, CRM driven sales commission software programs have the edge over CSV driven software.

Don’t forget your existing client base

Business and sales, in particular, is all about establishing good relationships and communication. The same goes whether you are talking cultivating new clients or expanding business with your current customer base. Far too many salesmen and women concentrate most of their activity on finding new clients. However, this can be detrimental to existing customers, who if truth be known, are your best source of new orders.

This brings us back to communicating. By staying in regular contact and recording where you’re at on the right sales commission software, you are nurturing new business. Besides new business, you will also be encouraging repeat orders.

To find out more about the best CRM based commission tracking software, book a demo or start a free 14-day trial today.

Sales roles are demanding, and at times can be demotivating. Frequent rejection, the frustration of being passed from pillar to post as you navigate companies to find your buyer, having a customer on the hook and losing them at the 11^thhour. It isn’t hard to understand how many sales reps can find themselves in a slump. Here are just a few tips on how you can improve the general morale of your sales team, and as a result, see a spike in employee performance. 

1. Training

Employee training is important, especially for salespeople. Regardless of their previous background in sales, if an employee does not intimately know what they are selling they are handicapped in the process. Invest in your employees, and ensure they are as knowledgeable as they can be about the products or services being offered and the differentiating factors of the company behind them. 

2. Bonus/commission

A bonus and commission are often the key motivators for people within a sales role, as these are often a big contribution toward the monthly pay an employee will receive. Investing in a sales commission software will take the difficulty out of commission, it will automatically show each individual employee what commission they are earning, as well as show the efforts of the team as a whole. Having a system with real-time updates shows employees exactly where they are at any given time and where their peers are, which is ideal for target setting. 

3. Friendly competition

Within a sales environment, a competitive atmosphere is essential to bring out the best in your sales team. By encouraging friendly competition, whether it be with work targets or a sports sweepstakes, this will encourage the right atmosphere needed to drive up those sales numbers. By being able to track their performance and their commission targets, employees will be able to reflect more easily on what is and isn’t working for them within sales.

4. A happy workplace

Finally, making sure your employees are happy within the workplace and feel as though they are valued and appreciated will do wonders for morale, improve retention levels as well as performance.

Not consulting stakeholders

A big mistake is giving the job of creating sales goals to one person and expecting them to complete it in isolation without consulting with other stakeholders. It’s important to find out how the needs of customers will impact your sales in the coming months, while also maintaining an awareness of the competition and the way their plans and marketing could impact you. Sales goal setting is a team effort, so make sure you have everyone pitch in.

Looking backwards instead of forwards

Although the sales history of your company can shed valuable insight into future trends, it’s important to be focussed on forecasting rather than reporting on what’s already happened. When it comes to sales goals, they need to be firmly grounded in where you’re going, not where you’ve already been.

Not giving employees an incentive to work harder

Your sales staff thrive on the commission you give them, the promise of earning more driving them to do a better job and earn more money for your business. However, by promising all your staff an increase in salary every year regardless of your financial situation, they may lose some of that enthusiasm. This could skew your sales targets, as your top performers may not perform quite as well. Make sure you reassess any commission or pay increases each time you set new goals and base them upon the current financial climate.

No room for flexibility

You might think that setting a goal and sticking to it is a good thing, but extreme rigidity actually limits you. You need to make sure your goals remain achievable and adapt as you realise which targets you’ll be able to meet and which you won’t. There’s no sense striving for a goal just because you set it at the beginning of the year if there are other areas that could benefit more from your time and energy.

Commissionly gives your salesforce real-time updates on performance, serving to motivate and challenge the whole team to achieve. We also provide insights and intelligence to your financial managers and leadership teams, helping you to forecast and strategically plan for the future. We work with SMBs and larger businesses around the world to help them to work smarter and achieve more.

To book your free demo or start a complimentary 14-day trial of our sales commission software simply contact our team anytime.

While Commissionly is one of the few CRM systems that offer native commission software, we pay careful attention to alternative modes of motivating and compensating sales staff that personify the competitive environment in the UK, Europe and the United States, especially with some sectors reporting talent shortages.

As Accenture summarily puts it “When it comes to motivating people toward great performance, it’s not just about the paycheck.”   Many sales managers have known or suspected this for years, especially in downturned economies when the selling cycle gets longer. Some companies may uncomfortably acknowledge that the number of calls necessary to close a deal has also jumped.   For instance, it is not uncommon to require six or more calls to close a deal in some sectors.

And conversion rates—moving from the initial call to the presentation stage, and then converting proposals to sales—are trending down for some industries, while in others the uptick in the U.S. economy may be moving them in the opposite direction.   Regardless, there will come a point in every small business lifecycle where they will experience some of the pain points above, which has a dramatic effect upon sales force motivation and performance.

“That leads to a situation where you have to know more and sell harder, but where you may be less effective in your overall success rates,” said Accenture. Traditionally higher commission and compensation rates may sound like the most sensible way to keep your sales force stimulated, focused and closing deals.

However, recent research indicates that this may not be the case with your sales force quenching for support in basic areas including sales enablement and tools, reducing quote cycle times, getting better documentation, and developing a product that is differentiated and easier to sell.

Modern authors like Daniel Pink, have also found compelling case studies in the software development industry which support the arguments above noting that one CEO decided to completely eliminate sales commissions after experiencing a protracted increase in commission complexity resulting from salespeople gaming the system and management constantly attempting to plug the holes.

For instance, salespeople would take advantage of early commission schemes by pushing sales into the time period most advantageous for them, by underselling one month to show a bigger gain the following month.   Soon the compensation software consumed large amounts of internal resources as management attempted to fight back, ultimately removing their focus from product and service development.

Frustrated by the process and results, the CEO decided to investigate eliminating sales commissions altogether, receiving at first, mixed and conflicting feedback from his sales force regarding this dramatic proposal:

“When I explained it to Tom [not his real name] he said, ‘It sounds like a really good idea. But James would never like it; he’s solely motivated by money. Remove the commission and he’ll leave.’ James said, ‘Sounds great. But it will never work with Tom. Money is all that drives him.”

Thus, according to Pink, not only were commissioned sales not leading to better performance, it wasn’t even the arrangement salespeople themselves preferred

The CEO decided to remove commissions and instead pay his sales force a healthy salary, which gradually resulted in increasing sales. Of course, this new scheme did have some casualties, with two salespeople promptly leaving. However most stayed and are thriving – including Tom and James, referenced above.

“Rather than relying on carrots [sell more and you can buy the new car] and sticks [don’t sell enough and you won’t be able to feed your kids], we are compelled to make our salespeople’s work more interesting, to set better goals and encourage teamwork,” said the CEO.

The result was collaboration and commitment increased and they became agents for the customer rather than a salesperson. While this strategy may not work in all industries it is worth acknowledging the drawbacks with the age-old use of commission structures.

According to Accenture, financial compensation—though not, strictly speaking, a physiological need—is analogous to the lowest tier of needs in Maslow’s hierarchy. It is basic and important, but it touches upon only one dimension of motivation and a comparatively low-level one at that.